Tripadvisor statistics at a glance
Tripadvisor enters 2026 with a mix of scale, cash generation, and uneven segment momentum. The numbers show a company that still reaches a massive audience, but now depends on a split story across Brand Tripadvisor, Viator, and TheFork (Tripadvisor Q4 2024 earnings release; Tripadvisor 2024 Annual Report; Tripadvisor Transparency Report 2025).
Fast facts
- Full-year 2024 revenue: $1.835 billion, up 3% year over year (Tripadvisor Q4 2024 earnings release).
- Q4 2024 revenue: $411 million, up 5% year over year (Tripadvisor Q4 2024 earnings release).
- Viator full-year 2024 revenue: $840 million, up 14% year over year (Tripadvisor Q4 2024 earnings release).
- TheFork full-year 2024 revenue: $181 million, up 18% year over year (Tripadvisor Q4 2024 earnings release).
- Tripadvisor said it offered more than 1 billion user-generated reviews and opinions on over 9 million experiences, accommodations, restaurants, airlines, and cruises as of December 31, 2024 (Tripadvisor 2024 Annual Report).
- Tripadvisor had more than 12.46 million total business listings in 2024 (Tripadvisor Transparency Report 2025).
- Tripadvisor’s community shared 79.7 million contributions in 2024 (Tripadvisor Transparency Report 2025).
Table of contents
- Tripadvisor revenue and profitability statistics
- Tripadvisor business segment statistics
- Tripadvisor traffic, listings, and community statistics
- Tripadvisor quarterly performance statistics
- Tripadvisor cost structure and cash flow statistics
- Tripadvisor long-run scale statistics
Tripadvisor revenue and profitability statistics
Tripadvisor statistics for 2024 show a business that still produces meaningful revenue while managing a large operating base. The clearest headline is $1.835 billion in full-year 2024 revenue, with 3% year-over-year growth (Tripadvisor Q4 2024 earnings release).
That top-line result matters because the company’s mix is not flat. The overall brand still carries a large share of revenue, but growth increasingly depends on the performance of travel experiences and restaurant bookings through the Viator and TheFork businesses (Tripadvisor Q4 2024 earnings release).
Key revenue figures
| Metric | 2024 result | Change | Source label |
|---|---|---|---|
| Full-year revenue | $1.835 billion | +3% YoY | Tripadvisor Q4 2024 earnings release |
| Q4 revenue | $411 million | +5% YoY | Tripadvisor Q4 2024 earnings release |
| Brand Tripadvisor full-year revenue | $949 million | -8% YoY | Tripadvisor Q4 2024 earnings release |
| Viator full-year revenue | $840 million | +14% YoY | Tripadvisor Q4 2024 earnings release |
| TheFork full-year revenue | $181 million | +18% YoY | Tripadvisor Q4 2024 earnings release |
A few figures stand out immediately. Brand Tripadvisor revenue fell to $949 million, while Viator climbed to $840 million and TheFork reached $181 million (Tripadvisor Q4 2024 earnings release). That means the company’s growth engine is not the legacy brand alone.
Why the mix matters
- Brand Tripadvisor remains the largest segment by revenue, but it declined 8% year over year in 2024 (Tripadvisor Q4 2024 earnings release).
- Viator delivered the strongest scale-growth combination, with $840 million in full-year revenue and 14% growth (Tripadvisor Q4 2024 earnings release).
- TheFork was smaller, but it posted the fastest percentage growth among the three major segments, rising 18% year over year to $181 million (Tripadvisor Q4 2024 earnings release).
The earnings mix also shows that revenue growth does not automatically translate into broad profit expansion. Tripadvisor reported full-year 2024 GAAP net income of $5 million, down 50% year over year (Tripadvisor Q4 2024 earnings release). By contrast, non-GAAP net income was $188 million, up 1% year over year, and non-GAAP diluted EPS was $1.30, also up 1% year over year (Tripadvisor Q4 2024 earnings release).
Big number: adjusted EBITDA
Full-year 2024 adjusted EBITDA was $339 million, up 1% year over year and equal to 18% of revenue (Tripadvisor Q4 2024 earnings release). That margin is important because it shows Tripadvisor still converts a meaningful slice of revenue into operating earnings even while investing heavily in marketing and personnel.
Tripadvisor also reported Q4 2024 adjusted EBITDA of $73 million, down 13% year over year, with an 18% margin (Tripadvisor Q4 2024 earnings release). That quarterly margin consistency suggests the company held efficiency together even as the quarter’s profit declined.
Tripadvisor business segment statistics
The strongest Tripadvisor statistics in 2024 come from the segment view, because the company is no longer a single-line travel brand story. It is a three-part operating picture with distinct growth and profitability patterns (Tripadvisor Q4 2024 earnings release).
Segment comparison table
| Segment | Full-year 2024 revenue | YoY change | Full-year adjusted EBITDA | Margin or note | Source label |
|---|---|---|---|---|---|
| Brand Tripadvisor | $949 million | -8% | $301 million | 32% of revenue | Tripadvisor Q4 2024 earnings release |
| Viator | $840 million | +14% | $33 million | growth still scaling | Tripadvisor Q4 2024 earnings release |
| TheFork | $181 million | +18% | $5 million | smaller profit base | Tripadvisor Q4 2024 earnings release |
The table shows a clean split. Brand Tripadvisor is still the biggest revenue line, but Brand Tripadvisor adjusted EBITDA of $301 million is the most profitable segment at scale, with a 32% margin (Tripadvisor Q4 2024 earnings release). Viator, meanwhile, has the most obvious growth trajectory: $840 million in revenue, up 14% (Tripadvisor Q4 2024 earnings release).
What the quarterly segment data says
Tripadvisor’s quarterly segment numbers add more detail to the pattern:
- Q1 2024 Viator revenue was $141 million, up 23% year over year (Tripadvisor Q1 2024 earnings release).
- Q2 2024 Viator revenue was $244 million, up 13% year over year (Tripadvisor Q2 2024 earnings release).
- Q3 2024 Viator revenue was $270 million, up 10% year over year (Tripadvisor Q3 2024 earnings release).
- Q4 2024 Viator revenue was $186 million, up 16% year over year (Tripadvisor Q4 2024 earnings release).
That sequence shows a business that stayed above a high revenue base across the year (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q3 2024 earnings release; Tripadvisor Q4 2024 earnings release).
Brand Tripadvisor was less consistent:
- Q1 2024 Brand Tripadvisor revenue was $240 million (Tripadvisor Q1 2024 earnings release).
- Q2 2024 Brand Tripadvisor revenue was $250 million, down 10% year over year (Tripadvisor Q2 2024 earnings release).
- Q3 2024 Brand Tripadvisor revenue was $255 million, down 12% year over year (Tripadvisor Q3 2024 earnings release).
- Q4 2024 Brand Tripadvisor revenue was $204 million, down 6% year over year (Tripadvisor Q4 2024 earnings release).
TheFork stayed smaller but grew steadily:
- Q1 2024 TheFork revenue was $41 million, up 17% year over year (Tripadvisor Q1 2024 earnings release).
- Q2 2024 TheFork revenue was $42 million, up 11% year over year (Tripadvisor Q2 2024 earnings release).
- Q3 2024 TheFork revenue was $49 million, up 17% year over year (Tripadvisor Q3 2024 earnings release).
- Q4 2024 TheFork revenue was $48 million, up 23% year over year (Tripadvisor Q4 2024 earnings release).
Segment profitability snapshots
A few profit data points sharpen the comparison:
- Q2 2024 Viator adjusted EBITDA was $10 million, versus negative $2 million a year earlier (Tripadvisor Q2 2024 earnings release).
- Q3 2024 Viator adjusted EBITDA was $30 million, up 76% year over year (Tripadvisor Q3 2024 earnings release).
- Q4 2024 Viator adjusted EBITDA was $20 million, up 33% year over year (Tripadvisor Q4 2024 earnings release).
- Q1 2024 Viator adjusted EBITDA was negative $27 million (Tripadvisor Q1 2024 earnings release).
- Q1 2024 TheFork adjusted EBITDA was negative $4 million (Tripadvisor Q1 2024 earnings release).
- Q3 2024 TheFork adjusted EBITDA was $5 million, versus negative $1 million a year earlier (Tripadvisor Q3 2024 earnings release).
- Q4 2024 Brand Tripadvisor adjusted EBITDA was $53 million, down 23% year over year (Tripadvisor Q4 2024 earnings release).
That spread suggests a company in transition. Brand Tripadvisor still funds the system, but Viator is increasingly the growth story and TheFork is gradually building profit contribution (Tripadvisor Q4 2024 earnings release).
Tripadvisor traffic, listings, and community statistics
Tripadvisor’s scale shows up most clearly in its inventory and contribution counts. The company said it offered more than 1 billion user-generated reviews and opinions on over 9 million experiences, accommodations, restaurants, airlines, and cruises as of December 31, 2024 (Tripadvisor 2024 Annual Report).
At a glance
- More than 12.46 million total business listings in 2024 (Tripadvisor Transparency Report 2025).
- 79.7 million contributions in 2024 (Tripadvisor Transparency Report 2025).
- 31.1 million reviews collected in 2024 (Tripadvisor Transparency Report 2025).
- 38.1 million photos and videos collected in 2024 (Tripadvisor Transparency Report 2025).
These figures matter because they show activity depth, not just audience reach. Tripadvisor is not only a site with many visitors; it is a platform with a huge volume of content creation and listing coverage (Tripadvisor Transparency Report 2025).
Community output by the numbers
| Community measure | 2024 figure | Source label |
|---|---|---|
| Total business listings | 12.46 million | Tripadvisor Transparency Report 2025 |
| Contributions | 79.7 million | Tripadvisor Transparency Report 2025 |
| Reviews | 31.1 million | Tripadvisor Transparency Report 2025 |
| Photos and videos | 38.1 million | Tripadvisor Transparency Report 2025 |
The review and content mix is especially notable. 31.1 million reviews is a large enough annual flow to sustain fresh travel decision-making across a huge catalog (Tripadvisor Transparency Report 2025). And 38.1 million photos and videos indicates that Tripadvisor’s community is not just writing; it is supplying visual context too (Tripadvisor Transparency Report 2025).
Geographic reach and product footprint
Tripadvisor also said it operated in over 40 countries and more than 20 languages as of December 31, 2024 (Tripadvisor 2024 Annual Report). That helps explain how the platform supports a broad inventory across experiences, lodging, dining, and transport categories.
A separate scale indicator is the company’s claim that its platform attracted hundreds of millions of visitors annually as of December 31, 2024 (Tripadvisor 2024 Annual Report). Combined with the listing and contribution data, that tells you Tripadvisor still has a large addressable audience and a large data flywheel, even if the monetization mix is changing.
Tripadvisor quarterly performance statistics
The quarterly path in 2024 was steady rather than explosive. That is visible in revenue, profitability, and cash flow.
Quarterly revenue and profit table
| Quarter | Revenue | YoY change | Adjusted EBITDA | GAAP net income / loss | Source label |
|---|---|---|---|---|---|
| Q1 2024 | $395 million | +6% | $47 million | GAAP net loss of $59 million | Tripadvisor Q1 2024 earnings release |
| Q2 2024 | $497 million | +1% | $97 million | GAAP net income of $24 million | Tripadvisor Q2 2024 earnings release |
| Q3 2024 | $532 million | flat | $122 million | GAAP net income of $39 million | Tripadvisor Q3 2024 earnings release |
| Q4 2024 | $411 million | +5% | $73 million | GAAP net income of $2 million | Tripadvisor Q4 2024 earnings release |
The strongest quarter for revenue was Q3 2024 at $532 million, while the strongest quarter for adjusted EBITDA was also Q3 2024 at $122 million (Tripadvisor Q3 2024 earnings release). That quarter sits between the earlier growth phase and the softer year-end profit outcome.
What changed over the year
Tripadvisor’s quarterly statistics show a business with some resilience:
- Q1 2024 revenue was $395 million, with a $59 million GAAP net loss (Tripadvisor Q1 2024 earnings release).
- Q2 2024 revenue rose to $497 million, while GAAP net income turned positive at $24 million (Tripadvisor Q2 2024 earnings release).
- Q3 2024 revenue reached $532 million, and GAAP net income increased to $39 million (Tripadvisor Q3 2024 earnings release).
- Q4 2024 revenue came in at $411 million, and GAAP net income was $2 million (Tripadvisor Q4 2024 earnings release).
Fast facts on quarterly cash generation
- Q1 2024 free cash flow: $123 million, up 3% year over year (Tripadvisor Q1 2024 earnings release).
- Q2 2024 free cash flow: $111 million (Tripadvisor Q2 2024 earnings release).
- Q4 2024 free cash flow: negative $25 million, versus negative $35 million a year earlier (Tripadvisor Q4 2024 earnings release).
That pattern suggests the company can still produce meaningful cash in some quarters, but the full-year total depends heavily on seasonality, marketing intensity, and the pace of segment contribution (Tripadvisor Q1 2024 earnings release; Tripadvisor Q2 2024 earnings release; Tripadvisor Q4 2024 earnings release).
Tripadvisor cost structure and cash flow statistics
The cost side of the business is one of the most useful parts of the 2024 statistics set because it explains why profit can move differently from revenue.
Cost breakdown
| Expense category | Q4 2024 | Full-year 2024 | Source label |
|---|---|---|---|
| Cost of sales | $27 million, 7% of revenue | $131 million, 7% of revenue | Tripadvisor Q4 2024 earnings release |
| Marketing costs | $152 million, 37% of revenue | $729 million, 40% of revenue | Tripadvisor Q4 2024 earnings release |
| Personnel costs | $146 million, 36% of revenue | $595 million, 32% of revenue | Tripadvisor Q4 2024 earnings release |
| Technology costs | $24 million, 6% of revenue | $91 million, 5% of revenue | Tripadvisor Q4 2024 earnings release |
| General and administrative costs | $19 million, 5% of revenue | $91 million, 5% of revenue | Tripadvisor Q4 2024 earnings release |
A few takeaways are immediate. Marketing costs were $729 million in 2024, or 40% of consolidated revenue (Tripadvisor Q4 2024 earnings release). That is the single largest expense category in the dataset and the clearest explanation for why revenue growth does not cleanly flow through to bottom-line gains.
Personnel costs were also substantial at $595 million, equal to 32% of consolidated revenue for the full year (Tripadvisor Q4 2024 earnings release). Technology and G&A were both $91 million for the year, each at 5% of revenue (Tripadvisor Q4 2024 earnings release).
Cash and liquidity
Tripadvisor ended 2024 with approximately $1.1 billion of cash and cash equivalents (Tripadvisor Q4 2024 earnings release). That cash position matters because it gives the company room to absorb uneven quarterly results while continuing to invest in product, traffic acquisition, and segment growth.
The operating cash-flow figures show the same unevenness:
- Full-year 2024 cash flow from operating activities was $144 million, down 39% year over year (Tripadvisor Q4 2024 earnings release).
- Full-year 2024 free cash flow was $70 million, down 59% year over year (Tripadvisor Q4 2024 earnings release).
- Q4 2024 cash flow from operating activities was negative $2 million, versus negative $19 million a year earlier (Tripadvisor Q4 2024 earnings release).
- Q4 2024 free cash flow was negative $25 million, versus negative $35 million a year earlier (Tripadvisor Q4 2024 earnings release).
Why the cash-flow pattern matters
The combination of a large cash balance and shrinking annual free cash flow is a classic sign of a business balancing investment and monetization. Tripadvisor’s 2024 statistics show that it is still cash-generative at the annual level, but less comfortably than the revenue headline alone might suggest (Tripadvisor Q4 2024 earnings release).
Tripadvisor long-run scale statistics
The 2024 numbers look stronger when compared with earlier milestones. Tripadvisor’s audience and inventory base have expanded for years, and the company’s own historical markers show that the current scale did not appear overnight.
Historical scale markers
- Tripadvisor’s 2019 peak quarterly average monthly unique visitors reached 463 million in Q3 2019 (Tripadvisor 2019 10-K).
- Tripadvisor reached 490 million travelers each month in 2021-era brand copy (Tripadvisor 2021 10-K).
- Tripadvisor had 988 million reviews and opinions across nearly 8 million businesses in 2022-era brand copy (Tripadvisor 2022 10-K).
- Tripadvisor had 760 million reviews and opinions in 2019-era earnings materials (Tripadvisor Q1 2019 earnings release).
- Tripadvisor had 730 million reviews and opinions on approximately 8.1 million places in 2018 (Tripadvisor 2018 10-K).
- Tripadvisor had 600 million reviews and opinions on approximately 7.5 million places in 2017 (Tripadvisor 2017 10-K).
- Tripadvisor reached 50 million reviews and opinions in 2009, after 25 million in July 2009 and 10 million in June 2007 (Tripadvisor 50 Million Reviews milestone).
- Tripadvisor reached 100 million app downloads for its free iPhone and Android app in 2014 (Tripadvisor 100 Million App Downloads release).
- Tripadvisor’s community exceeded 90 million members worldwide in 2015 (Tripadvisor Community Awards release).
What the long-run numbers say
The historical record shows a platform that has steadily accumulated more inventory, more members, and more participation over time. By 2024, that long run translated into more than 1 billion reviews and opinions, 12.46 million listings, and 79.7 million contributions in a single year (Tripadvisor 2024 Annual Report; Tripadvisor Transparency Report 2025).
That is the core Tripadvisor story in statistics form: a massive review and listings engine, a strong cash balance, and a business mix that is gradually shifting toward Viator and TheFork while the original brand remains the anchor (Tripadvisor Q4 2024 earnings release; Tripadvisor 2024 Annual Report; Tripadvisor Transparency Report 2025).